Analysis of the current situation of mobile phone maintenance industry

The mobile phone maintenance industry emerged in the early 1990s and has been developing rapidly in China for more than twenty years. Up to now, almost everyone has at least one cell phone, and the entire smartphone industry is steadily rising, which has also spawned a market based on mobile phone after-sales service.

China's huge mobile phone market demand has led to the gradual development of the mobile phone maintenance industry towards specialization, standardization and unification. Chinese enterprises engaged in after-sales service are mainly channel providers and maintenance outlets designated by manufacturers.

In the early stage of the development of China's mobile phone industry, the after-sales service of mobile phones was mainly implemented by various manufacturers independently. At first, mobile phone manufacturers set up central maintenance service stations in large cities, and on this basis, they developed the authorized service stations downward. The authorized service stations collected the faulty mobile phones, and the central maintenance service stations were responsible for the repair. The maintenance speed of this mode is slow, which can only basically meet the needs of mobile phone users for after-sales service; Since then, mobile phone manufacturers have launched rapid maintenance services and established a set of quick response maintenance teams in the primary market, which can provide after-sales services for mobile phone users quickly, but increase the operating costs of mobile phone manufacturers.

With the intensification of competition in the mobile phone industry, especially the emergence of more and more Chinese mobile phone factory, the profit level of the entire mobile phone industry has gradually declined. The quality of mobile phone after-sales service has a great impact on the reputation of mobile phone brands, and the construction of a large-scale after-sales service network requires not only a large amount of continuous capital investment, but also excellent chain operation and management ability of operators, so mobile phone manufacturers gradually outsource mobile phone after-sales service. Therefore, more and more third-party service institutions are deeply involved in the mobile service industry.

Focusing on mobile phone users is an inevitable choice for the development of Internet mobile phone maintenance

Although the development of smart phones is getting faster and faster, mobile phone repair shops are gradually going downward. Low-price mobile phones are everywhere but their maintenance fees are very high, and this has become a phenomenon of smart phone after-sales service. Once the mobile phone is broken you may have to spend a third of the price of your phone to repair it. In the process of repair service, you may also have to suffer from the problems of slow, difficult and poor maintenance.

From the current mobile phone maintenance and accessories industry chain, the repair businessman has mastered the accessories resources, technical resources and key information, and is in the leading position in the industry chain. Mobile phone parts suppliers provide accessories for mobile phone service providers and are in a passive position in the relationship between supply and demand. Although mobile phone users are the initiators of demand, they are unable to grasp favorable accessories and maintenance resources, and are also in a passive position in the industrial chain. The development of the Internet and e-commerce will enable consumers to have the opportunity to directly grasp the advantageous resources of core parts, understand the key information of maintenance technology, and have more initiative to choose maintenance service providers that meet their own requirements. User-centered means that as long as users send out service requests, they can enjoy timely and high-quality mobile phone repair services anytime and anywhere, and have the opportunity to enjoy customized service. Such a development process will probably change the passive situation of consumers in the phone repair industrial chain.

Internet mobile phone maintenance brand will become dominant in the phone repair market

As the concept of Internet mobile phone maintenance is accepted by the majority of consumers, mobile phone users will give priority to third-party maintenance brands with brand awareness to obtain better consumer experience and economic benefits. Due to the lack of brand trust and the disadvantage of phone parts and costs, individual mobile phone repair shops are difficult to survive in the competition of Internet mobile phone repair brands in the future. Due to the system and management costs, it is difficult for the official maintenance store to provide consumers with high-quality and cheap maintenance services in a flexible and effective way. The Internet mobile phone maintenance brand will become dominant in the maintenance industry. In this way, the Internet integrates and improves mobile phone accessories and maintenance resources through its resource integration advantages, thus promoting the development of the industry in a more consumer-friendly direction.For now,the mobile phone after-sales industry is increasingly becoming an emerging hot industry, requiring a large number of high-level maintenance personnel.

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